Curious about the ins and outs of B2B customer experience? Check out this webinar that talks about the latest trends and get the lowdown on decision-making strategies. We'll also guide you through mastering that customer journey.
In this fireside chat, we have Anna-Maija Tanninen, from B2B CX Agency, for a discussion on the Customer Experience in the B2B environment, and its key differences from B2B CX.
Carlos and Anna-Maija will discuss:
- The latest trends in B2B CX
- Understanding the key factors that justify the need for CX in this environment
- Comparing B2B to B2C CX
- KPIs, measurement, and strategies in C-suite
- Exploring what influences the decision-making
- Delivering great value by looking at the whole customer journey
